Nine celebs cashing in on cannabis


Breadcrumb Trail Links

World News Wellness News Legalization Health Culture Communities Celebs CBD

As many celebrities get involved in the cannabis industry, the cultural perspective towards the drug seems to be shifting.

Author of the article:

Maria Loreto  •  The Fresh Toast FILE: Comedian, author, activist and host Chelsea Handler walks the red carpet during the 59th Annual Clio Awards at The Ziegfeld Ballroom on Oct. 3, 2018 in New York City. / FILE: Comedian, author, activist and host Chelsea Handler walks the red carpet during the 59th Annual Clio Awards at The Ziegfeld Ballroom on Oct. 3, 2018 in New York City. / Photo by Ach/Getty Images for The Clio Awards

Article content

Legally speaking, cannabis has slowly been making progress, helping to shift the cultural perspective so much so that it seems celebrities openly embracing the drug could be the norm. But that may not be the case overall.

Despite the fact that cannabis is more mainstream than ever, there are still people in the world who have trouble understanding it, which makes endorsing a product a sticky situation for any celebrity worried about ruining their image.

But attaching their name to cannabis was a no-brainer for these nine celebrities.

These 10 Celebs Shamelessly Love Weed More Than You

FILE: Whoopi Goldberg arrives for the 90th Annual Academy Awards on Mar. 4, 2018, in Hollywood, Calif. /

Post Whoopi and Maya, Whoopi Goldberg has new weed venture

None

Seth Rogen releases funny PSA with a serious message about portion control for weed newbies

Chelsea Handler

FILE: Chelsea Handler attends EMILY’s List’s “Resist, Run, Win” Pre-Oscars Brunch on Feb. 27, 2018 in Los Angeles, Calif. / FILE: Chelsea Handler attends EMILY’s List’s “Resist, Run, Win” Pre-Oscars Brunch on Feb. 27, 2018 in Los Angeles, Calif. / Photo by Rachel Murray/Getty Images for EMILY’s List

Coming off of the most recent tour for her second book, Chelsea Handler has spoken up about the perks of therapy, meditation and weed, as well as how these three things have helped her cut down on her drinking and to stay more calm and present.

This advertisement has not loaded yet, but your article continues below.

Article content

“Now you can microdose. Microdosing is taking minimal amounts so you’re not overdosing on that THC feeling. Everybody’s coming out with different versions to treat people. I take a gummy every night to sleep,” Handler said in an interview with Health.

In 2020, she partnered with cannabis brand Sweet Flower, curating its Evolution Kit. Handler has as part of the mix her favourite cannabis products, which include pre-rolls from Aster Farms, chocolate covered blueberries from Kiva Confections and CANN’s cannabis-infused social tonics.

Gwyneth Paltrow

FILE: US actress Gwyneth Paltrow arrives for the 26th annual ELLE Women in Hollywood Celebration in Beverly Hills, Calif., on Oct. 14, 2019. / FILE: US actress Gwyneth Paltrow arrives for the 26th annual ELLE Women in Hollywood Celebration in Beverly Hills, Calif., on Oct. 14, 2019. / Photo by VALERIE MACON/AFP via Getty Images

Academy Award-winning actress and Goop CEO Gwyneth Paltrow has also made investments in the cannabis industry, specifically products geared at people who want to explore sober drinks.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

“There’s a whole sober-curious movement that’s going on and the cannabis-curious movement that’s going on, this is kind of at the intersection of those things in a way,” Paltrow said.

She was referring to her partnership with cannabis-infused beverage maker CANN. “We’re very clearly and definitively moving in the direction of cannabis being legalized, and I think it should be,” she said.

“I’m actually not a big personal user of it. But I do think that there are amazing medicinal qualities to it and it is really helpful for a lot of people.”

Back in 2017, Paltrow spoke highly about marijuana and it’s medicinal benefits.

Seth Rogen

FILE: Seth Rogen speaks onstage at CinemaCon 2019 in Las Vegas. / FILE: Seth Rogen speaks onstage at CinemaCon 2019 in Las Vegas. / Photo by Matt Winkelmeyer/Getty Images for CinemaCon

Seth Rogen and long-time writing partner Evan Goldberg devised Houseplant, a recreational cannabis company. “Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen said in a press release.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

“Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis,” he quipped.

Houseplant is backed in collaboration with the Canadian-based licensed producer Canopy Growth Corp. Rogen explained that Houseplant is not only about creating high quality products, but it’s also about helping consumers understand cannabis on a deeper level.

Earlier this year, Houseplant became available in the U.S.

Margaret Cho

FILE: Actress Margaret Cho attends the 2016 NBCUniversal TCA Summer Tour Day 2, in Beverly Hills, Calif. on Aug. 3, 2016. / FILE: Actress Margaret Cho attends the 2016 NBCUniversal TCA Summer Tour Day 2, in Beverly Hills, Calif. on Aug. 3, 2016. / Photo by VALERIE MACON/AFP via Getty Images

Comedian, actress and fashion designer Margaret Cho is a big fan of cannabis. “It stimulates everything — your creativity, your hunger,” Cho said on TruTV, back in November 2015.

When it comes to the business side of things, she has designed her own strain of cannabis, a riff of OG Kush called Margaret Cho-G. It stems from the San Francisco Bay Area and it has relaxing effects with a side of the giggles.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

Martha Stewart

FILE: Martha Stewart attends Glamour’s 2017 Women of The Year Awards at Kings Theatre on Nov. 13, 2017 in Brooklyn, NY. / FILE: Martha Stewart attends Glamour’s 2017 Women of The Year Awards at Kings Theatre on Nov. 13, 2017 in Brooklyn, NY. / Photo by ANGELA WEISS/AFP via Getty Images

Perhaps one of the most successful weed celebrities, Martha Stewart has been involved with cannabis in many ways, whether on her cooking show with Snoop Dogg or launching a brand of CBD products.

Last year, the queen of lifestyle branding partnered with Canopy Growth to launch her own line of CBD products, simply called Martha Stewart CBD. The products are geared at people who are curious about cannabis, but maybe not ready to make the full jump.

Jay-Z

FILE: Jay-Z performs in concert on the first day of week two of the Austin City Limits Music Festival at Zilker Park on Oct. 13, 2017 in Austin, Tex. / FILE: Jay-Z performs in concert on the first day of week two of the Austin City Limits Music Festival at Zilker Park on Oct. 13, 2017 in Austin, Tex. / Photo by SUZANNE CORDEIRO/AFP via Getty Images

In 2020, Jay-Z was named chief visionary officer of two cannabis brands, Caliva and Left Coast Ventures, which focus on cannabis and hemp. (A year earlier, in July 2019, Jay-Z joined the California-based Caliva as chief brand strategist.)

The goal of the new venture is to “redefine the industry with a mission to both consolidate the California cannabis market and create an impactful global company,” he said.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

In his new position with Caliva, Jay-Z will guide brand strategy and Social Equity Ventures, a fund that invests in Black- and minority-owned cannabis businesses and contributes to progressive criminal justice initiatives.

“Although we know we can’t fully redeem the injustices created by the ‘War on Drugs’, we can help shape a brighter and inclusive future,” he said in a statement. “The brands we build will pave a new path forward for a legacy rooted in equity, access and justice. We’re creating something people can trust and we’re investing in our future, our people and our communities,” he added.

Kristen Bell

FILE: Kristen Bell of “Central Park” speaks onstage during the Apple TV+ segment of the 2020 Winter TCA Tour at The Langham Huntington, Pasadena on Jan. 19, 2020 in Pasadena, Calif. / FILE: Kristen Bell of “Central Park” speaks onstage during the Apple TV+ segment of the 2020 Winter TCA Tour at The Langham Huntington, Pasadena on Jan. 19, 2020 in Pasadena, Calif. / Photo by David Livingston/Getty Images

Actress Kristen Bell has long been a proponent of CBD products, but her partnership with Lord Jones marks the first time that she’s launched her own brand. Happy Dance is a line made up of three relaxing products: a bath bomb, a body butter and a coconut melt.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

In an interview with Allure, Bell explained that she’s been a fan of Lord Jones for a long time, and that she reached out to them after trying out their CBD lotion.

When making Happy Dance, she wanted to create a line of high-quality CBD products that were available to all sorts of people, with the prices starting at US$15 ($18.50).

Megan Rapinoe

FILE: FIFA World Cup Champion Megan Rapinoe sits down for inspiring fireside chat at the second annual Relevance Conference. / FILE: FIFA World Cup Champion Megan Rapinoe sits down for inspiring fireside chat at the second annual Relevance Conference. / Photo by Rich Polk/Getty Images for Xandr

In 2019, Megan Rapinoe partnered with Mendi, a Portland-based CBD brand developed with female athletes in mind.

Rachel Rapinoe, one of the co-founders of the brand with her sister, said: “No other CBD brand has signed an athlete as recognizable as Rapinoe who are still playing. She wants a robust role to help us grow from an underdog to a global CBD sports brand.”

Mendi’s mission is to provide athletes with different and healthy options for recovery and sleep aid, all using natural elements. Since THC still holds some stigma for athletes, Mendi provides powerful products that are CBD-based.

Jaleel White

FILE: Jaleel White attends Clayton Kershaw’s 7th Annual Ping Pong 4 Purpose at Dodger Stadium on Aug. 08, 2019 in Los Angeles, Calif. / FILE: Jaleel White attends Clayton Kershaw’s 7th Annual Ping Pong 4 Purpose at Dodger Stadium on Aug. 08, 2019 in Los Angeles, Calif. / Photo by Tibrina Hobson/Getty Images for Kershaw’s Challenge

Known for playing Steve Urkel in the show “Family Matters,” Jaleel White is now a cannabis businessman.

Made in partnership with 720 Labs, itsPurpl is a brand of designed weed. The partnership sells different types of cannabis and some gadgets.

itsPurpl is a brand focused on exclusively purple weed, something that no one else in the industry is doing. While it’s mostly an aesthetic thing, purple cannabis has long been a source of interest for many weed users, having rich colours and scents that many find enticing.

Advertisement

This advertisement has not loaded yet, but your article continues below.

Article content

We apologize, but this video has failed to load.

The FreshToast.com, a U.S. lifestyle site that contributes lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information to The GrowthOp.

Subscribe to Weekend Dispensary, a new weekly newsletter from The GrowthOp.

Share this article in your social network

Advertisement

This advertisement has not loaded yet, but your article continues below.

Weekend Dispensary

By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300

Comments

Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.



Source link

You May Also Like