Medicinal hemp producer, Virtudes and Jamaican luxury skincare brand, Morgan’s Creek recently inked a partnership agreement that sees Virtudes becoming the main supplier of distilled Cannabidiol (CBD) for the brand’s recently launched skincare lined called Daleha Rejuvenation.
Virtudes will supply Morgan’s Creek with high-quality distilled CBD oil made from locally-grown hemp – a cannabis sativa variation that provides the same benefits without the ‘high’ that comes from using most cannabis-based products that have a high THC content.
The oil will be used to create a range of skincare products such as soaps, scrubs and moisturisers.
Virtudes Chairman and CEO, Jamiel Jamieson is excited to be partnering with an all-Jamaican brand as he feels that Virtudes can contribute greatly to the local economy.
“This partnership was an easy decision for us as we believe in cementing our presence locally before we go overseas. This is one of many partnerships we hope to forge in the coming months as we ramp up cultivation and harvesting at the farm,” he said.
From Left to right: Virtudes Co-Founder and Chief Operating Officer, Farrah Zargaran, Virtudes Chairman and CEO, Jamiel Jamieson, and Morgan’s Creek Owner and Operator, Joni-Dale Morgan sign the official partnership agreement on Thursday April 1, 2021 at the Morgan’s Creek flagship store in the Sovereign Centre.
Virtudes Co-Founder and COO, Farrah Zargaran believes this partnership signals the company’s entry into the beauty and skincare industry.
“Virtudes is always open to forging long-term partnerships with companies of all sizes as long as our business goals are aligned. Morgan’s Creek produces high-quality beauty and skincare products which really help people and that is one of the pillars on which the Virtudes brand is built. It is definitely encouraging to see a home-grown Jamaican brand like Morgan’s Creek willing to take the leap with us.”
Zargaran believes that companies who make the step to include cannabis-based products in their offerings are on the cutting edge of innovation and stand to benefit from a product that is on a strong growth trajectory globally.
“In Jamaica, I think there needs to be greater awareness about the benefits of using hemp so that consumers can make informed decisions about whether they should consider trying them. It would be unfortunate for Jamaica to be left behind in this segment of the cannabis market simply due to lack of information sharing.”
Morgan’s Creek Founder and Managing Director, Joni-Dale Morgan believes that the beauty and cosmetics industry has pivoted well for the most part despite the COVID-19 pandemic.
“Since most people are going out less, most companies in the industry have shifted their focus from say, makeup, to promote their beauty and skincare products more. People are at home more so they have time to do their beauty routine, especially those persons who are conscious about health.”
Morgan’s Creek produces high-quality, organic skincare and beauty products to supply the local and international market. The company supplies a number of local hotel gift shops and large pharmacy chains in Jamaica such as Fontana and Discount; and distribute internationally through its e-commerce platform.
CBD-based products have been known to provide relief to those suffering from chronic pain and do not carry the risk of getting “high” as with most cannabis products.
Morgan went on to say that she was happy to be partnering with a truly Jamaican-owned cannabis company that can provide her with high-quality raw materials to make her products for local and international distribution.
“I’ve personally seen the benefits of using CBD oil and so I hope that my customers who use our CBD-based products will experience the same benefits. Hemp-related products are also easier to export as they have fewer global restrictions due to their low THC content. Incorporating hemp-based products in our product line is a good look for us as we expand our reach – I believe a lot of consumers are waiting for Jamaican companies to do more CBD-based products for the local and international market.”